Understanding Site Abandonment

Why Your E-Commerce Site Needs Live Chat

FEBRUARY 7, 2017
A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns. For e-commerce sites — which are typically known for being streamlined, it...


Crafting a Promotional Email That Converts

FEBRUARY 1, 2017
What are the essential elements of a great promotional email? An attention-grabbing introduction? A clearly stated message? Artful content delivery? Of course, the ideal email would emphasize all of these goals. But the road to the perfect email creation is fraught with obstacles, twists, and turns. Although each business requires different email approaches,...


3 Questions to Optimize Your A/B Tests

JANUARY 11, 2017
Knowledge is power, especially in modern marketing. The more you know about your customers, the easier it is to bring them in, which is why quality A/B testing is essential. To make the most of your A/B tests, make sure you can answer ‘yes’ to these 3 questions: Checkpoint 1: Do You Have A...


Get Personal & Increase Conversions

DECEMBER 21, 2016
Marketing in a digital environment offers a world of head spinning choices. The ability to choose is appealing to consumers, psychology studies have found that humans equate choice with power and control. Our instinctual need for control demands the right to choose, whether it’s between picking breakfast cereals, new computers or the right insurance company. In the...


Blueprint for a Perfect Welcome Email

DECEMBER 13, 2016
Whether they filled out a landing page or subscribed to your blog and newsletter, a stranger coming to your website and sharing their contact info is worthy of celebration! This first-time digital handshake is ultimately where the online relationship begins, so if you’re running a business, a non-profit or a community for ideas, you should...


Six Ways to Increase Revenue This Black Friday Through Search

NOVEMBER 10, 2016
Black Friday has quickly become the largest retail shopping day of the year in the U.S., with in-store purchases reaching $1.8 billion in 2015. But more importantly, online Black Friday sales reached an all-time high amounting $2.74 billion – an increase of 14.3% from 2014. Due to the success of Black Friday, retailers need...


How To Use Social Proof On Landing Pages

OCTOBER 25, 2016
What exactly is social proof? It’s the influence on your decision-making created by the reaction of social masses. Whether you “don’t believe the hype” or you are eagerly jumping on the bandwagon – your bias, whether negative or positive, is derived from social proof. For example, if you look into a restaurant and see...


3 Staples Every Successful Subscription Service Shares

OCTOBER 5, 2016
Over the past decade, subscription services have popped up all over the Internet. No matter what your favorite activity or hobby is, there’s a subscription service that can accommodate you. For a recurring monthly (or even weekly) fee, you’ll have a new package on your doorstep every month (or week). Acquisition and retention in...


The Art of Incentives

SEPTEMBER 29, 2016
While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can. Hilarious comedy queen Chelsea Peretti calls for a discount...


5 Elements of a High Converting Landing Page

SEPTEMBER 20, 2016
Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals. Whether a click through landing page or lead generation landing...

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