Understanding Site Abandonment

The Art of Incentives

SEPTEMBER 29, 2016
While incentives are commonplace in e-commerce strategy, they are limitless in their implementation and ROI. Before choosing a random % or $ amount to supplement your sales tactics, look at your data and known variables to cater to your audience the best you can. Hilarious comedy queen Chelsea Peretti calls for a discount...


5 Elements of a High Converting Landing Page

SEPTEMBER 20, 2016
Your conversion optimization strategy is built upon the assumption that your site’s landing pages are optimized. It’s a no-brainer: landing pages are an essential piece to your strategy’s puzzle. However, it’s easy for landing pages to operate as the brunt of saturated conversion goals. Whether a click through landing page or lead generation landing...


An Effectual CTA, Part 2: Taking Notes From Pros

SEPTEMBER 7, 2016
A call-to-action is meant to be effectual, but as the saying goes, “actions speak louder than words.” Are your shoppers clicking “Complete Purchase!” or are they clicking the “X” and getting out of dodge? Let’s dial back for a second…In our last post, we went over the recipe that cooks up a truly delectable...


What Are Effectual CTA’s Made of?

AUGUST 24, 2016
So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post! We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate! ...


Mobile Conversion Optimization: Creating a Smooth Mobile Checkout Experience

AUGUST 11, 2016
Over the past several years, mobile commerce has truly exploded. Some stats for thought: in 2013, U.S. mobile retail sales totaled $41.71 billion. By the end of 2016, it’s estimated to be $130.92 billion. By the end of 2019, it will be nearly $250 billion. In order to capture some of this business for yourself,...


Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

JULY 26, 2016
More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant revenue opportunities. In today’s post, we’ll...


Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page

JULY 6, 2016
Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you implement changes to improve your shopper’s mobile...


Mobile Conversion Optimization,
Part 2: How to Reduce Your Bounce Rate

JUNE 14, 2016
Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your mobile optimization journey: reducing your site’s bounce...


Mobile Conversion Optimization,
Part 1: Mobile Momentum

JUNE 2, 2016
Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, and purchase more goods and services from...


Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

APRIL 12, 2016
Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process. With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your...

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