Targeting the Last Minute Shopper

JJ TysonUncategorizedLeave a Comment

Targeting the Last Minute Shopper Shopping for last minute gifts can be an arduous process. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. Last minute shoppers in the audience – take heart – you’re … Read More

Using Wishlists Beyond the Holidays

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, cart abandonment email, checkout abandonment, conversion optimization, Email Marketing Ideas, email remarketing, increase conversions, website abandonment, Website Abandonment TipsLeave a Comment

When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. While these uses of wishlists can be very effective on special occasions, many … Read More

Optimizing Frequency of Remarketing Emails

JJ Tysonabandonment solutions, cart abandonment, cart abandonment email, Email Marketing Ideas, email open rates, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Blast from the Past:   At one point, email remarketing campaigns were known by a much more aggressive name: Email Blasts. As one might expect, such campaigns suffered from poor public perception. Think about it; would you want to have your email address “blasted” by a company you entrusted with your personal information? Such tactics are not only generally ineffective, … Read More

The Art of Upselling

JJ Tysonabandonment solutions, conversion optimization, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Few sales techniques are as universal and effective as the upsell. Long a staple of the salesperson’s toolkit, upselling is the process of increasing the value of a conversion through the sale of related products and premium options. Upsells exist because customers will often opt for the cheapest version of whatever they’re buying unless they see a direct benefit to … Read More

Conversion Boosting Strategies for BFCM

JJ Tysonabandonment solutions, Behavioral Segmentation, cart abandonment, checkout abandonment, conversion optimization, customer recovery, email remarketing, targeted offers, website abandonmentLeave a Comment

In the retail sphere, no two days are as relentlessly hyped as Black Friday and Cyber Monday. Everyone knows that these days are important days for sales, but some may wonder “Why all the fuss?” Let’s examine some of the data. In 2017, ecommerce shoppers spent $7.9 billion on Black Friday weekend, including a robust $2+ billion dollars via mobile … Read More

The Most Common Coupon Strategy Mistakes (And How to Avoid Them)

JJ Tysonabandonment solutions, Bounce Rate, cart abandonment, checkout abandonment, conversion optimization, Reduce Cart Abandonment, targeted offers, website abandonmentLeave a Comment

Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical manner. Without careful planning, discounts can ultimately hurt more than help. To help you avoid … Read More

On-Entry Strategies and Why They Scare Customers Away

JJ TysonBounce Rate, conversion optimization, targeted offers, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to scare your customers: your website’s home page. It’s happened to everyone. You do a quick … Read More

Three Ways to Get More from Your Q4

Anthony Villegasblack friday, Bounce Rate, conversion optimization, customer recovery, Cyber Monday, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Q4 can seem like a magical time for online retailers, and for good reason. It’s the only time of year that virtually every person in the country is looking to purchase multiple gifts. Revenues generally go up for retail businesses, whether online or brick and mortar. However, since nearly all of them are looking to advertise, the price of paid … Read More

The 4 Essentials of an Email Remarketing Campaign

Anthony Villegascart abandonment, cart abandonment email, checkout abandonment, customer recovery, Email Marketing Ideas, email remarketing, Email ReMarketing Strategies, increase conversions, remarketingLeave a Comment

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a consumer abandons, it doesn’t matter how streamlined your site is, how … Read More

Three Creative Ways to Sell without Incentives

Anthony Villegasconversion optimization, customer recovery, increase conversions, Reduce Cart Abandonment, website abandonment, Website Abandonment Solutions, Website Abandonment Tips, Website Bounce RateLeave a Comment

In previous posts, we’ve discussed how to create compelling incentives. However, spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines. In spite of this, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to … Read More