3 Ways to Increase Customer Loyalty

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Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate.  That’s right; in spite of the brand’s controversies, premium price tag, and unpopular design choices, almost all Apple users come back for more.  Research shows that it is 5 times more cost-effective to convert a … Read More

Reasons to Include Valentine’s Day in Your Sales and Marketing Strategies

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Hearts of Gold After the frigid lull of January, the romantic warmth of Valentine’s Day offers a welcome respite from the cold. Although it was initially a day of remembrance for a Catholic martyr (or two…), Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s … Read More

8 Spam Words to Remove From Your Emails

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Spam filters have come a long way since the early days of email. Once a relatively spotty service, email security has beefed up considerably over the past few years. While this is generally a good thing, it can spell trouble for legitimate email marketers. Even if you follow best practices, overactive spam filters can send your messages straight into digital … Read More

Marketing To Your Customer’s New Year Mindset

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Ah, the New Year’s Resolution. For many an annual tradition, goals can range from improving health to knocking items off a bucket list. The idea of making resolutions at the beginning of the year is popular around the world, with its roots in ancient Babylon. Although international statistics were not available, domestically, about half of the U.S. population participates in … Read More

Three Ecommerce Trends to Know for 2019

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In 2002, ecommerce consumers spent about $42 billion in the United States. For a brand new industry like e-retail, that figure seemed huge. Fast forward 16 years, and the numbers seem almost impossibly large. In 2018, online consumers spent over $500 billion. That’s higher than the total GDP of many countries. But in the midst of this boom, ecommerce has … Read More

The Research Behind Effective Email Send Times

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As marketing professionals, we are constantly looking for ways to increase engagement with our content. In the past, we’ve talked about the importance of CTAs, copy, graphics, and even frequency. One of the more controversial topics in the field however is timing, that is, what day(s) and time(s) result in higher open rates. What Does Research Say? There has been … Read More

New Year, New Strategy!

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Happy New Year! It’s officially 2019, and there’s never been a better time to be in eCommerce. Sales across our industry continue to steadily increase, and it looks like another banner year for online retail. That being said, every eCommerce company faces challenges this year. Competition from Amazon and other major sites means that online retailers need to run a … Read More

Looking Back at Your 2018 Strategy

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Looking Back After the hectic red and green blur of the retail holiday season, the end of Q4 is often a huge relief. However, the new year inevitably brings new challenges. With the holiday rush now coming to a close, the time comes to evaluate the previous year. In this blog, we’ll highlight several of the key measurements to pay … Read More

Targeting the Last Minute Shopper

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Targeting the Last Minute Shopper Shopping for last minute gifts can be an arduous process. Shoppers can often feel a sense of hopelessness as they hurriedly search for suitable gifts. Plus, seeing more proactive friends and family finished with their holiday shopping can make them feel like a failure. Last minute shoppers in the audience – take heart – you’re … Read More

Using Wishlists Beyond the Holidays

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When You Wish Upon a List Many people think of wishlists as being applicable only on special occasions. Children often make wishlists for Santa Claus. Parents may create a wishlist for a baby shower. Brides and grooms-to-be often “register” at particular stores, in effect, creating a wishlist. While these uses of wishlists can be very effective on special occasions, many … Read More