The 4 Essentials of an Email Remarketing Campaign

Anthony VillegasUncategorizedLeave a Comment

Online shopping is rarely a linear process. A customer may visit multiple sites, compare prices, and take days to complete a purchase, even if they’ve already added an item to their cart. This happens more often than you think; some research suggests that abandonment rates surpass 90%. When a consumer abandons, it doesn’t matter how streamlined your site is, how … Read More

Three Creative Ways to Sell without Incentives

Anthony VillegasUncategorizedLeave a Comment

Spending money to increase sales can sometimes feel like a catch-22. After all, promotions are intended to entice customers to shop, which ultimately helps with bottom lines; however, promotions can sometimes harm companies with smaller profit margins. Giving customers a discount can be a great way to attract their attention, but if you operate on low profit margins, you suddenly find … Read More

Control Groups: An Effective Way to Measure Campaign Success

Anthony VillegasUncategorizedLeave a Comment

In business, there is nothing more exciting than seeing the impact or growth that a new campaign generates. Whether the goals are engagement, sales, or lead generation, the excitement still translates. However, how are you to measure the results if there aren’t any factors to test against? Well, that’s where control groups comes into to play. What is a control … Read More

Privacy Lockdown: California Consumer Privacy Act of 2018

Anthony VillegasUncategorizedLeave a Comment

Since the implementation of the EU’s General Data Protection Regulation (GDPR), data protection and privacy have been at the epicenter of ecommerce discussions for some time. And as of June 28th, 2018, that discussion is larger and louder than ever. What happened on June 28th, 2018? In case you missed it, on June 28th, 2018, California Governor Jerry Brown signed … Read More

The Secrets of a Successful Coupon Strategy

Anthony VillegasUncategorizedLeave a Comment

If you’re an online business with any sort of customer base, you’re probably wondering how to set yourself apart from your competitors. With 24/7 access to any product, anytime, anywhere, it’s really easy for consumers to get lost in the world of online shopping, but it’s even easier for you to get overlooked. Differentiating yourself from your competitors is not … Read More

The 5 Types of Online Shoppers You Need to Understand

Anthony VillegasUncategorizedLeave a Comment

Online shopping has literally changed the way people do business. It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, it is up to a business to give itself the gift of conversion. Remember, traffic doesn’t (always) equal … Read More

What is a Data Protection Officer?

Anthony VillegasUncategorizedLeave a Comment

It’s almost May 25th, and if you’re like a lot of other companies around the world, you’re doing everything you can to get your GDPR ducks in a row. As a refresher, GDPR is the new privacy protection act taking effect in the EU that puts data security in the hands of the consumer. So, if you do business in … Read More

IPMA’s Announce UpSellit as Nominee for ‘Best Performance Marketing Technology’

Anthony VillegasAnnouncementsLeave a Comment

Founded in 2007, the Performance Marketing Awards set out to recognize UK businesses that exemplified performance marketing innovation and excellence. Now going on 12 years, the Performance Marketing Awards have evolved to include international recognition for businesses producing incredible work around the globe. Among those being recognized at the 2018 International Performance Marketing Awards (IPMA’s), UpSellit can be found as … Read More