Smart Marketing Ideas for Spring Holidays

JJ TysonUncategorizedLeave a Comment

Let’s face it: keeping your marketing 100% relevant can be tough. After all, everybody is different and there’s no way to know the lives of every individual customer. That’s why marketing is effective when it plays on a common experience. Something shared that people, regardless of background, live through together. One of the most powerful and lasting of these experiences … Read More

Spring Cleaning Your Outdated Content

JJ Tysonconversion optimizationLeave a Comment

Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards. However, if you’re planning to clean your home this spring, you may want to think about your website as well. (After all – it’s the home of your business) More specifically, I’m talking … Read More

Getting Customers to Hit Refresh with Lifecycle Campaigns

JJ Tysonconversion optimizationLeave a Comment

In the increasingly competitive world of ecommerce, we tend to focus on what’s right in front of us: initial conversions. Getting visitors to take the plunge. Guiding them down the funnel until BAM. They convert. Mission accomplished. Bring out the bubbly. Except that’s completely wrong. Initial conversion isn’t the end; it’s just the beginning. Sometimes we think of ecommerce as … Read More

Using Geographic Segmentation to Create Globally Personalized Experiences

JJ Tysonconversion optimizationLeave a Comment

“The aim of marketing is to know the customer so well, the product or service fits them and sells itself.” – Peter Drucker With consumers facing more choices than ever before, one-size-fits-all campaigns are becoming less viable every day. Your customers want to be engaged on a personal level – which is impossible without a clear understanding of them. Segmentation … Read More

Drake and the Psychology of Free Shipping

Joel Thomasconversion optimizationLeave a Comment

Drake’s love of Free Shipping may be the most instructive meme in the history of conversion rate optimization. (Not that there’s really much competition – but still.) At first, this meme just seems like a funny observation. But this online joke actually carries with it a great deal of insight into the irrationality of human behavior. And since ecommerce is … Read More

From Lean to Green: Growing Your Customer List with Lead Capture Strategies

JJ Tysonemail remarketingLeave a Comment

Lead capture is the backbone of effective email remarketing. Without a well developed email list, it doesn’t matter how good your messaging is; you won’t be reaching people. That being said, the average person receives around 88 emails a day – and most folks aren’t clamoring to increase that number. Fortunately, there are several tried and true methods for expanding … Read More

Feeling Lucky? Using Gamification to get Customers Involved

JJ TysongamificationLeave a Comment

Let’s Play a Game! The ecommerce world has been abuzz recently with talks about gamification. It seems every guru in the business is proclaiming gamification “the new frontier,” and a “game changer.” This leads us to the point of today’s article. Although gamification is often presented as a new idea, it’s actually a very old (and effective) sales tool. That … Read More

The 5 Types of Online Shoppers You Need to Understand

JJ TysonBehavioral SegmentationLeave a Comment

Online shopping has literally changed the way people do business. Customers around the world can shop for nearly anything from nearly anywhere. Just as shopping has changed, so have shoppers. Ecommerce allows consumers to purchase products in ways that would have been difficult or impossible in the past. For example, comparison shopping used to require hours of time and driving … Read More

3 Ways to Increase Customer Loyalty

JJ Tysonincrease conversionsLeave a Comment

Customer loyalty is more important than ever. Case in point – Apple, one of the most successful brands in history, has an 87% customer retention rate.  That’s right; in spite of the brand’s controversies, premium price tag, and unpopular design choices, almost all Apple users come back for more.  Research shows that it is 5 times more cost-effective to convert a … Read More

Reasons to Include Valentine’s Day in Your Sales and Marketing Strategies

JJ Tysonecommerce newsLeave a Comment

Hearts of Gold After the frigid lull of January, the romantic warmth of Valentine’s Day offers a welcome respite from the cold. Although it was initially a day of remembrance for a Catholic martyr (or two…), Valentine’s day is now a mostly secular celebration of love. As traditions of gift giving have expanded over the years, so has the holiday’s … Read More