IPMA’s Announce UpSellit as Nominee for ‘Best Performance Marketing Technology’

Founded in 2007, the Performance Marketing Awards set out to recognize UK businesses that exemplified performance marketing innovation and excellence. Now going on 12 years, the Performance Marketing Awards have evolved to include international recognition for businesses producing incredible work around the globe. Among those being recognized at the 2018 International Performance Marketing Awards (IPMA’s), UpSellit can be found as … Read More

Attention Online Retailers: GDPR is Happening & Here’s What it Means for You

GDPR overview

As you may already know, the new General Data Protection Regulation (GDPR) will become enforceable on May 25th, 2018. This means there’s some major changes happening in the world of online retail. With that, you need not only prepare, but be ready to rock and roll when the GDPR goes into effect. To make the transition a little easier for … Read More

Do you have the 7 essentials of Social Proof?

For those unfamiliar, social proof is the psychological phenomenon of how people’s behavior can be swayed to conform to the behaviors of the people around them. It’s the celebrity on the billboard wearing the jacket you now want. It’s the laugh track on your TV comedy show. It’s your friends doing your bragging for you to the cutie at happy … Read More

How to keep competitors from stealing your sales.

Almost half of your potential customers say they will “gladly switch brands to use a coupon.” For mobile coupon users, it’s even worse; six in ten. Why those no-good, two-faced, traitorous customers! Right? Wrong: Customer loyalty isn’t a right. It’s an asset, which means you have to build it. And if you’re not building loyalty, your website may be taking … Read More

10% off: A Retrospective.

We’ve all been on an online retail site, browsing the store, only to have a “10% off” ad appear just as we were about to leave. There’s a good chance that ad was even brought to you by UpSellit! These “exit offers” are the foundations of behavioral marketing, reading the invisible tells of the consumer as he or she moves the mouse … Read More

Drake, and the psychology of Free Shipping.

Drake’s love of Free Shipping just may be the most instructive meme in the history of conversion rate optimization. What at first blush seems like a fun observation that all shoppers get intuitively actually packs a ton of insight into the irrational behaviors of human beings—insight you can put to your advantage with your online sales. To unpack the joke, … Read More

Domino chain reactions: How little nudges become big sales.

Scientists have measured the power of a falling domino, which, turns out, can knock over a domino 1.5 times its size. That means a two-inch tall domino can start a chain reaction that knocks over an adult human with just nine dominos. The moral? All hail the little nudge. People who visit your website may just be window shopping. They … Read More

How to Read the Tells of an Invisible Customer

ecommerce behavior

We’ve all seen the movie scene where two poker players face off in a winner-take-all hand, and the villain is done in by a cinematic “tell” that reveals his cards are weak. Maybe it’s a blink, a twitch, or a tic. The hero spots it, knows the villain is bluffing, and wins the day. That’s not how real poker works. … Read More

Musts for a Mobile Site

mobile conversion optimization

Mobile sites come with their own unique set of requirements, and with more people than ever relying on their mobile phones to surf the web, it is incredibly important that you are optimizing your sites for mobile use. To get started, here are the top three things every mobile site must have: Fast Loading Time   Mobile phones often load … Read More

Why Your E-Commerce Site Needs Live Chat

A positive customer experience is one of the hallmarks of a company’s long-term success. One of the keys to providing an exceptional customer experience is giving customers the ability to speak with your company directly when they have questions, comments, or concerns.   For e-commerce sites — which are typically known for being streamlined, it might not be feasible to … Read More