Understanding Site Abandonment

What Are Effectual CTA’s Made of?

AUGUST 24, 2016
So you’re researching how to craft an effectual CTA to increase sales for your online shop? You’ve come to the right post! We’ve sifted through the plethora of posts debating which CTA color ‘grabs the millennial eye and massively increases sales’, so you don’t have to. We will spare you the prate! ...


Mobile Conversion Optimization: Creating a Smooth Mobile Checkout Experience

AUGUST 11, 2016
Over the past several years, mobile commerce has truly exploded. Some stats for thought: in 2013, U.S. mobile retail sales totaled $41.71 billion. By the end of 2016, it’s estimated to be $130.92 billion. By the end of 2019, it will be nearly $250 billion. In order to capture some of this business for yourself,...


Mobile Conversion Optimization: 5 Game-Changing Moves to Optimize Product Pages

JULY 26, 2016
More than half of all online traffic now comes from mobile devices, yet many e-commerce brands are slow to make the necessary changes to optimize their product pages. If your e-commerce site isn’t showcasing your products on mobile phones and tablets properly, then you’re missing out on abundant revenue opportunities. In today’s post, we’ll...


Mobile Conversion Optimization: 3 DO’s To Optimize Your Mobile Entrance Page

JULY 6, 2016
Mobile optimization is necessary, yet a disconnect still exists between online shopper’s expectations and mobile browsing experiences. New studies and reports surface describing mobile growth as “explosive” and “on the rise” – but don’t wait until these articles begin to describe mobile as “happening now” before you implement changes to improve your shopper’s mobile...


Mobile Conversion Optimization,
Part 2: How to Reduce Your Bounce Rate

JUNE 14, 2016
Mobile optimization is more than being mobile-friendly, but making a solid first impression with a mobile-friendly site is the first step to generating more mobile conversions. Last week, we went over the importance of your mobile optimization efforts. Today, we are tackling the first metric in your mobile optimization journey: reducing your site’s bounce...


Mobile Conversion Optimization,
Part 1: Mobile Momentum

JUNE 2, 2016
Mobile conversion optimization efforts are becoming more important than your desktop website campaigns. We hit the mobile tipping point somewhere around 2014. People now spend more time on mobile digital media than on desktops, purchase more “smart” products such as smart watches and smart appliances then desktops, and purchase more goods and services from...


Conversion Optimization: 4 Do’s For a Frictionless Checkout Process

APRIL 12, 2016
Conversion optimization is the strategic system set to encourage a higher percentage of your site visitors to convert. Your site’s efforts should be reflected in a clean, focused checkout process. With an average cart abandonment rate for an e-commerce site at nearly 70%, it’s no secret that high abandonment rates result in your...


Conversion Optimization: Shopping Carts

APRIL 6, 2016
Conversion rate optimization is the process of increasing the percentage of your online site’s traffic that converts, but before your shoppers reach checkout, they must encounter a shopping cart page that is effective, simple, and secure. While many online sites have sizable traffic, there is a significant disconnect between traffic volume and conversion...


Conversion Optimization: Merchandising Your Product Pages

MARCH 30, 2016
Conversion optimization opportunities are typically expected from your shopping cart and checkout pages, but your product pages hold tremendous possibility for increased conversion rates. Optimizing product pages facilitates an enjoyable shopping environment that reaches a higher percentage of your site visitors. An optimized product page skillfully routes more traffic towards the checkout page and...


Conversion Optimization: Build a Better Home Page

MARCH 3, 2016
Conversion optimization is a strategic process aimed to increase the percentage of site visitors who complete the desired action. From product pages to the checkout page, there are many conversion optimization opportunities waiting and ready to be seized and improved. First impressions hold tremendous weight, even with the most qualified potential customers, so let’s...

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